Armani goes Faux

The fall 2016 season will be the start of something new for The Armani Group.
The Italian, luxury fashion house have announced that it’s never going to use fur in collections again beginning with its Autumn/Winter 2016 collection.

Giorgio Armani's fall-winter 2016 collection featuring
faux fur.
Giorgio Armani's fall-winter 2016 collection featuring
faux fur.

The brand itself manufactures, distributes and retails many collections available from the most accessable (for example Armani Exchange) to the most expensive (Giorgio Armani and Armani Privé) of which all brands will now be fur free.

Giorgio Armani said in a statement "I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections…Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals."


Armani has previously been critised for the use of fur, e.g. in 2008 PETA condemned the designer for using rabbit fur in baby coats.

The news from the fashion house has gained a lot of support from animal protection groups, such as UK Group Respect For Animals which director Mark Glover stated ‘We are delighted that such an influential company in the fashion business as Armani has become a Fur Free Retailer and they join many other compassionate retailers in the UK.’
The Humane Society International called this move “probably the most powerful message yet that killing animals for their fur is never fashionable.”

With the likes of Calvin Klein, Tommy Hilfiger and Stella McCartney who abstain from using real fur and leather in collections as well as Hugo Boss who banned using real fur and angora wool in 2015, The Group Armani is latest to behave ethically.

By Nandini Shukla


'If you make one fashion move this summer, consider making it a trip to see The True Cost'-VOGUE

We've all been there. That feeling of mystic fulfilment that comes with spotting the perfect dress, paying for it, holding it in our hands and thinking, 'it's mine'. The only thing that could draw your attention from the refined details of your purchase is an apocalypse - or if your crush were to text you back. However, think carefully - is your £15 dress hurting the environment? Who really pays the price for our clothing?

The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry is having on our world. Following the fashion industry from the runways of Milan to the poorest slums in Bangladesh, this documentary aims to start a conversation, and incite people to take action. I therefore urge you all to watch it - it is groundbreaking and mind-opening. 

The True Cost in available on Netflix, Apple TV and Amazon. Visit for more information. 

by Beatrice Fiora

A$AP ROCKY X GUE$$: a love letter to 90s hip hop

Upon embarking on a collaboration with Guess Originals, rapper A$AP Rocky described the marriage as “taking archival designs and adding a new twist.” It’s safe to say he stayed true to his word. Put simply, the collaboration is a love letter to the fashion of ‘90s hip hop.
The limited edition collection is an ode to denim, dungarees and over-sized branded t-shirts. Staying true to the likes of Dr. Dre and TLC, everything is over-sized and baggy.  The menswear collection, includes skinny jeans, over-sized denim jackets and varsity jackets with contrasting sleeves. Whilst the womenswear collection is a flurry of turtlenecks and light blue denim high rises. His signature pieces? Striped Guess t-shirts and polo-necks, emblazoned with the Guess logo (aptly, branded GUE$$- a nod to Rocky’s A$AP mob). The collection would not be out of place in an Aaliyah or N.W.A music video.

But the collection isn’t just merely a revisiting of the classic ‘90s label, instead it's a reinvention of a decade so pivotal to current fashion trends. The collections marries ‘90s-era crop tops, with the skinny jeans, so beloved by the ‘00s kid. High rises are modernized with pastel pinstripes and over-sized jackets come in at the waist, to ensure a figure-hugging fit. Of the collection, Rocky claims “I think this is dope because hip hop hasn’t seen these colorways and patterns since the early ‘90s.”

Even the promotional film for the collection is a celebration of the 20th century’s final decade. Produced by Rocky and his creative team AWGE, the video is filled with classic ‘90s stereotypes, be it box TVs or skaters- the video has a Sonic Youth vibe. Sporting Rocky’s denim-heavy collection, the film depicts models breaking into Guess’ warehouse in order to try on the pieces- a perfect nod to the rebellious nature of ‘90s youth culture. In one last salute to this rebellion the video ends with an voice-over of Rocky drawling “what that bitch said, fuck your favourite designer.”
Throughout his career, A$AP Rocky has become a key figure in the fashion world. His collection only propels his fashion-cred to a new level. His collection is  a mix of both old and new- a revisiting, as well as a reinvention.

GUE$$ Originals x A$AP Rocky is currently available in Selfridges department stores across the UK, as well as the Selfridges webstore and the Guess webstore. 

by Kiera Finn-Oluonye